Diverge
Illuminating all possible paths
Last updated
Illuminating all possible paths
Last updated
Our goal is to explore as many possibilities as possible, regardless of how realistic, feasible or viable they may or may not be. From this explosion of opportunity comes insights made when considering the implications of radically different perspectives on and approaches to solving a problem. These insights can become valuable differentiating forces and the source of unique solution inspiration. Also, once we begin eliminating as many of these options as possible we are given reason to be more confident in the options we do move forward with because we have explored so many alternatives.
Have a mindset of "Yes and"
Constantly ask “How might we?”
These are the core of the . They go through each of these exercises in the order that they appear and expect ideas to build upon each other while doing them. It is best to split up the into stand alone parts and do this cycle for each part.
A warm up exercise to start generating ideas. People are given time to individually explore the problem however they choose to.
Crazy eights are meant to generate a lot of ideas really quickly. With a forced time limit for each sketch people need to think quickly. Doing this exercise repetitively generates a lot of varied ideas.
This exercise mimics a movie storyboard. You'll be drawing a flow for the user by using Post-its as frames and writing out out a description next to it.
This critique exercise is a way to get everyones input in a short amount of time. At the end of the exercise you'll have a heat map of the ideas people find really interesting.
This critique exercise is more open and allows for a more detailed conversation. It gives the person that came up with the idea to add any remaining details or correct any wrong interpretations.
3-12-3 is a good way to generate ideas in a big group and then start to converge them down. It is great to do after the Google Ventures Diverge Cycle when there seems to be more ideas and no really strong direction forward.